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H1N1 Response Plans Addressed in NSPRA Panel

August 1, 2009

Educators Unite to Address Imminent Public Health Emergency By Sharing Best Practices in Communications Preparedness and Response

Washington D.C. and Santa Cruz, CA -- August 25, 2009 – The National School Public Relations Association today announced it will host a PR Power Hour panel designed to help educators prepare a clear, strategic communications program to address the H1N1 flu virus this fall. On September 11, “Immunize Your Communication Response Plan Against the Resurgence of the H1N1 Virus” will feature communication best practices shared by school PR veterans from around the country. An interactive forum will follow the live presentation to allow participants to pose questions, share ideas and communicate among themselves throughout the volatile flu season.

The panel will be lead by moderator Frank Kwan, director, communications, Los Angeles County Office of Education. Panelists include: Rick Kaufman, APR, executive director, community relations, Bloomington (Minn.) Public Schools; Julie Thannum, APR, executive director, communications/marketing, Carroll Independent School District, Grapevine, Texas; and Brian Woodland, APR, director, communication/strategic partnerships, Peel District School Board, Mississauga, Ontario, Canada. Sponsored by SchoolMessenger, registration for the first 100 participants is just $35 ($50 thereafter) at http://www.nspra.org/pr_powerhours.

“NSPRA has been very alert to the H1N1 issue and extremely effective in sharing the strategies necessary to deal with it,” said Mr. Kwan. “This Fall, as school communities face the regular flu season, a resurgence of the H1N1 flu virus and the largest vaccination campaign since the 1950’s, information will be key. Increasingly, parents will look to their local schools for the guidance and advice necessary to navigate through the uncertainty.”

The H1N1 panel discussion represents the first in a series of nine 2009-2010 PR Power Hour sessions presented by NSPRA. For the complete 2009-2010 PR Power Hour line-up visit the organization’s web site.

“Schools will be on the front lines in the fight against the H1N1 virus this fall,” said Sanford Kenyon, President of SchoolMessenger. “Not only will educators be tasked to disseminate the latest information on the virus, but they must also act quickly to address new cases, organize school closures and abate rumors. We are proud to support NSPRA in its effort to arm schools with the proactive communication plans necessary to stay one step ahead of this flu season.”

About NSPRA

Since 1935, NSPRA has been providing school communication training and services to school leaders throughout the United States, Canada, and the United States Department of Defense Schools worldwide. NSPRA's mission is to advance education through responsible communication. For more information about NSPRA, go to www.nspra.org.

About SchoolMessenger

SchoolMessenger is a leading provider of notification solutions for education. Thousands of school districts, public schools, colleges, universities, private schools and other educational facilities in all 50 states depend on the company’s innovative solutions to connect and effectively communicate with millions of parents, students and staff every day. Founded in 1999, the company is headquartered in Santa Cruz, California. For information, visit http://www.schoolmessenger.com or call 888.527.5225.

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Media Contact:
Carleen LeVasseur
SchoolMessenger Public Relations
408-264-6767
carleen_l@comcast.net