SchoolMessenger and the National School Public Relations Association have partnered to present the 2011-2012 PR Power Hour, a professional development program for educators.
The PR Power Hour series, now in its ninth year, is a popular program that features top experts in school communications who speak from personal experience and present best practices for handling issues and concerns that challenge school communities around the U.S. and Canada. This year the program will include sessions on proposed legislation, social media, school security, the importance of communication, marketing your district and more. Access the complete 2011-2012 PR Power Hour line-up.
"SchoolMessenger understands the vital role communication plays in our schools and districts and we are very pleased that their partnership will allow more educators to participate in the PR Power Hour," said Rich Bagin, executive director of NSPRA. "Today's educators are keenly aware of the important role they play in effectively managing concerns within their school communities. Our goal is to help them become better communicators by tapping experts who have walked in their shoes and creating strategic, integrated communication programs that allow them to stay one step ahead of the issues."
The 2011-2012 Power Hour program includes nine sessions that are presented in either audio or webinar format. An interactive forum follows each session to allow participants to pose questions, share ideas and communicate among themselves for several months following the live program.
Following is the 2011-2012 PR Power Hour schedule:
| September 16 | How Social Media Has Flattened the Educational Landscape (Webinar) |
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| October 14 | The Inside Scoop: Learn the Trends, Results, and Insight from the Annual Phi Delta Kappa/Gallup Poll on the Public's Attitudes Toward the Public Schools (Webinar) |
| November 18 | New Tactics and Strategies for Passing Finance Elections |
| December 2 | Doing It Right! Introducing Your New Superintendent to Your School Community |
| January 6 | How to Empower Your Principals with Branding and Marketing Skills (Webinar) |
| January 27 | Setting the Foundation for Effective Social Media in Your District |
| February 24 | Getting Proactive About School Security (Webinar) |
| March 16 | Keeping Score: Proving the Value of School Communication Using the Balanced Scorecard Approach (Webinar) |
| April 13 | Fresh Perspectives on the Superintendency: The Integral Role of Communication |
Since 1935, NSPRA has been providing school communication training and services to school leaders throughout the United States, Canada, and the United States Department of Defense Schools worldwide. NSPRA's mission is to advance education through responsible public relations and communication that leads to success for all students. For more information about NSPRA, go to www.nspra.org.