SchoolMessenger, a leading provider of parent notification solutions for education, and the National School Public Relations Association (NSPRA) today announced the two organizations have once again partnered to present the 2012-2013 PR Power Hour, a professional development program for educators.

The PR Power Hour series, now in its twelfth year, is a popular program that features top experts in school communications who speak from personal experience and present best practices for handling issues and concerns that challenge school communities around the U.S. and Canada. This year the program will include sessions on bullying prevention, expanding outreach with mobile apps and social media, community/business partnerships, crisis communications, and more. For the complete 2012-2013 PR Power Hour line-up visit:

"SchoolMessenger understands the vital role communication plays in our schools and districts and we are very pleased that their partnership will allow more educators to participate in the PR Power Hour," said Rich Bagin, executive director of NSPRA. "Today's educators are keenly aware of the important role they play in effectively managing concerns within their school communities. Our goal is to help them become better communicators by tapping experts who have walked in their shoes and creating strategic, integrated communication programs that allow them to stay one step ahead of the issues."

The 2012-2013 Power Hour season includes ten programs that are presented in either audio or webinar format. An interactive forum follows each session to allow participants to pose questions, share ideas and communicate among themselves.

Following is the schedule of upcoming 2012-2013 PR Power Hour sessions:

September 14 Direct Communication: A Key Component of Bullying Prevention
October 12 "Bottom Line" Engagement - Building Support and Understanding of Budget Challenges
November 9 Expanding Communication Outreach with Mobile Apps
December 7 The New Face of Community/Business Partnerships: Innovative Programs That Make a Difference
January 11 In the Eye of the Storm: Communication Leadership in a Crisis
February 1 Tweet with a Purpose: Making Message Content (not format) the Focus of Your Social Media Efforts
March 1 Building Organizational Trust with Effective Communication
March 22 Maximizing Facebook - Your New "Frontline for Communications
April 5 What Do You Say...So People Will Listen?
May 3 Multilayered Communication for Multilingual and Diverse Communities

Since 1935, NSPRA has been providing school communication training and services to school leaders throughout the United States, Canada, and the United States Department of Defense Schools worldwide. NSPRA's mission is to advance education through responsible public relations and communication that leads to success for all students. For more information about NSPRA, go to